Author Event Coaching

​Allison was extremely helpful with specific ideas about my book launch and an associated celebration. She was thoroughly prepared for our session together and understood where I needed the most encouragement and guidance. I feel confident that she is on deck if I have further questions and genuinely cares that the launch and other marketing endeavors go well.

author of WHEREVER I GO

Allison was able to demystify the most intimidating parts of publishing a book: marketing and event planning! She is knowledgeable and creative and helped me brainstorm ideas for events and venues that I never would have come up with on my own. She is also very organized, and was able to break things down so the tasks feel doable and easy to understand. Before I met with her, I felt anxious and overwhelmed at the thought of planning and promoting events; now I feel excited! I will be sure to plan with her again when my next books come out.

author of MIDSUMMER'S MAYHEM

Allison's workshop on building a successful bookstore event astonished me - it was so densely packed with real-world insight and ideas I could actually use. And she is incredibly helpful one-on-one too. I'd highly recommend her services to any author looking for help maximizing the impact of their marketing and publicity efforts.

author of FELIX YZ

After attending Allison’s fantastic workshop, I met with her one-on-one to further develop my event plans. She brings creativity, experience, and strategic thinking. I recommend Allison to authors who want to prepare for their book launch!

author of I LOVE YOU FOR MILES AND MILES

​Allison's workshop was wonderful. We covered a lot and my mind was a’whirling – worth every moment! She was well organized, presented with enthusiasm, and related to her audience with ease. She welcomed our questions and comments even when we interrupted — all without getting derailed or ruffled, signs of an excellent presenter. I learned a lot and will be digesting the content for days, I’m sure — thank you, thank you!!

author of CAPTAIN MAC: THE LIFE OF DONALD BAXTER MACMILLAN

The ink was still wet on my first publishing contract when I had the opportunity to attend a Build Your Own Book Event workshop. I got answers to questions I didn't even know I had. Allison’s marketing timeline has given me a clear blueprint for what to focus on as I move toward my publication date. Tips such as what to have in your press kit and exactly how (and when) to approach booksellers are especially helpful coming from someone with Allison’s expertise and background. There is so much more out there than just your book launch.

author of SAY MY NAME

Allison Pottern Hoch gives a bang-up workshop! She is thorough but concise, informative but not overwhelming. She really knows her material and delivers it in a knowledgeable, approachable way. I left her presentation with many new ideas and resources. Highly recommended!

author of GOLDENLOCKS AND THE THREE PIRATES